Ah, the joys of commuting! Screeching loudspeakers, odorous passengers, malfunctioning metrocards. Well if your metrocard has to fizzle out with $32 left (like mine did yesterday), AT LEAST could it be stylish?
Well I think this calls for a total teardown, logo and all. While we’re dreaming, let’s get rid of the problematic magnetic strip and replace it with updated technology like this pretty scan tag which would endure the wear and tear. I also gave a nod to the good ole tokens of yesteryear, which had the cool diecut Y in the center. That diecut Y and the rounded cattycorners would make for nice tactile elements; great for whenever you’re searching for your card blindly.
I’d also love to see the MTA do something fresher and cleaner with the service announcements and safety posters, so I did one of each. You’ll notice this is still Helvetica, which I think is so iconic of the MTA system that I couldn’t bear to replace it— and also Helvetica is just a great legible font. But just to freshen it up, I used Helvetica Neue, which is slightly slicker-looking.
I think this updated design could seriously improve a New Yorker’s outlook on commutation! Well, it’s a start.