I’ll admit it, I’m a sucker for beautiful packaging. Quite often I find myself dropping way more dough than is sensible, based on nothing else. Here are a couple recent examples. Huge props to the designers of the following:
Califia Farms almond milk
First off, you’ve got to love that curvatious bottle! Eye-catching even at a distance, then feels great in the hands. Upon closer inspection, here is a gorgeous logo and typography that all works harmoniously to evoke a retro and slightly exotic feel. Brava, Califia! In the basket you go.
This is interesting because I admit this would never be my go-to aesthetic, but I love this design. On the surface it seems like the simple serif logo paired with B&W photography could potentially be boring, but it completely works. Why? Because it’s the polar opposite of the mass-market chip aesthetic, and therefore it stands out by virtue of being understated. But it doesn’t end there! The photos are totally quirky and charming, and the color palate is unexpected and fresh.